Free tool by everyclik
UTM Builder
Add campaign tracking to any link so you can see exactly where your traffic comes from in your analytics. Fill in the fields and copy your link. Free, no sign-up.
Your campaign URL
Enter a URL and at least a source, medium, and campaign to see your link.
Questions about UTM links
What is a UTM link?
A UTM link is a normal URL with a few extra tags on the end that tell your analytics where a visitor came from. When someone clicks it, tools like Google Analytics record the source, medium, and campaign so you can see which posts and channels actually drive traffic.
Which fields do I need to fill in?
Source, medium, and campaign are the three that most analytics tools expect. Source is where the link lives such as instagram, medium is the type of traffic such as social, and campaign is the name of the push such as summer_launch. Term and content are optional extras for paid search and A/B testing.
Is this UTM builder free?
Yes, it is completely free with no account and no card. The link is built right in your browser, nothing is sent to a server, so you can use it as often as you like.
Should I use lowercase for UTM values?
It is a good habit. Analytics tools treat Instagram and instagram as two different sources, so pick one style, usually lowercase with underscores instead of spaces, and stay consistent across every link.