Consistent posting drives roughly 5x more likes, comments and shares.

The detail

Buffer analysed posting patterns across more than 100,000 of its users.

Buffer found that accounts posting on a consistent cadence earned about five times the engagement per post of accounts that posted irregularly. The gain comes from the algorithm and the audience both learning to expect you.

The practical takeaway is boring but powerful: pick a realistic cadence you can hold every week, then never miss it. Planning a full week at once is the simplest way to keep that promise.