All platformsEngagement
The average person spends 2 hours 40 minutes on social media every day.
Why it matters
There is more than enough attention to win, but it is spread across the day, which is why timing your posts matters.
The detail
DataReportal Digital 2026, averaged across working-age internet users.
People spend roughly two hours and forty minutes on social platforms daily, more than a full waking day every week. Note one caveat: some agency reports cite a lower figure near 2h20m; we use the higher-authority DataReportal number and flag the spread.
The attention exists. The question is whether your post lands in the window when your audience is actually scrolling.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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