ThreadsEngagement
Threads drives 73.6% more engagement per post than X.
Why it matters
If your audience is on both, the same caption can earn far more on Threads, so it is worth adapting rather than only cross-posting.
The detail
Buffer compared engagement across 10.2 million posts published to X and Threads.
Across 10.2 million posts, Threads returned 73.6% more engagement per post than X. Threads is younger and less saturated, so reach per follower is still comparatively generous.
This does not mean abandon X. It means give Threads a native version of your post rather than a copy-paste, and measure which channel your specific audience rewards.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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