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In 2026, brands are set to spend more on influencers than on digital ads.
Why it matters
Real people telling real stories now beat polished ads, which favours authentic, in-your-voice content over generic promotion.
The detail
Hootsuite Social Trends 2026 report.
Hootsuite projects influencer marketing spend to overtake traditional digital ad spend in 2026, as brands chase trust and human connection over reach alone.
For a small brand the equivalent move is to sound like a person, not a billboard. Posting in your own voice is the accessible version of this trend.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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