YouTubeEngagement
68% of marketing leaders say YouTube drives the most business impact.
Why it matters
Long and short video on YouTube keeps working long after you post, unlike feed posts that fade in a day.
The detail
Sprout Social 2025 Index survey of marketing leaders.
More marketing leaders named YouTube than any other single platform when asked what drives the most business impact.
Its search-and-recommendation engine means a good video keeps earning views for months, giving your effort a longer shelf life than a typical feed post.
Put this into practice.
everyclik plans, writes and schedules a consistent week of posts in your voice, so acting on the data is the easy part.
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